Breaking Cashmere Conventions

Breaking Cashmere Conventions

When Madeleine Thompson entered the knitwear market in 2009, she saw two extremes: scratchy contemporary pieces or traditional cashmere that was “completely unwearable.” She set out to create a third option—luxury cashmere with contemporary edge and directional shapes.

Thompson wanted to move away from the unflattering twinsets dominating the market, bringing fresh energy to an industry stuck in convention. Her vision combined the highest quality materials with bold design choices that traditional cashmere brands avoided. The result revolutionized how women think about luxury knitwear.

Her collections prove that cashmere can be adventurous. Oversized animal prints, dogtooth patterns, and Mondrian-inspired designs challenge expectations while maintaining impeccable quality. Thompson’s AW19 collection, inspired by 1980s sportswear, exemplifies this approach with long retro striped duster coats and bold color combinations.

As Vogue Hong Kong details, this convention-breaking approach has defined the brand’s identity. Thompson’s willingness to experiment, enabled by her proximity to production in Hong Kong, allows her to explore every creative idea. Her personal style and Hong Kong home reflect this same fearless approach to design—spaces and choices that refuse to play it safe.